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Circle Graphics Newsletter The Winners Circle
  April 2007 Newsletter

"Best in Class" – Circle Invests in New Large Format Printing Equipment

Over the past six months, Circle Graphics has transformed our already successful printing factory into a state-of-the art factory built for speed and quality with a proven leader in producing large format printing equipment.

Circle Graphics is now the largest VThe VUTEk 5330 printer.UTEk factory in the world having purchased over 20 VUTEk UltaVu II 5330 machines, a five-meter printer with the ultimate combination of highest print speed and best print quality. Circle also owns a number of VUTEk 3360 printers utilized in our transit production facility as well as a number of other presses. In fact, we have over 75 presses in use throughout our factory.

VUTEk/EFI is a world leader in printing technology and print management solutions with 23 worldwide offices. According to a senior executive at EFI-Vutek:

"Circle Graphics has installed more than 20 VUTEk state of the art digital printing machines from EFI. Circle Graphics is a market leading provider of large format digital graphics with a clear commitment to continual improvement. EFI is excited to help support Circle Graphic's growth and the development of this world class printing organization."

Chet Pribonic, SVP and General Manager EFI-Vutek

VUTEk machines in a commercial printing environoment.The main reasons Circle Graphics decided to partner with VUTEk were based on the reliability of their superwide digital inkjet printers and the reputation of the printers for speed, high productivity, exceptional color quality, and their ability to print on a variety of substrates. Our expectations in these regards have been thoroughly exceeded. Our customers have benefited from these quality improvements and our ability to print on seamless substrates – all delivered with exceptional service and value.

With these and other specialty presses used for various applications, Circle Graphics produces over 25 million square feet of digital production each month, well over 300 million square feet of digital production annually!

Our Quality Advantage

  • Our standard resolution for billboard production is 360 dpi, the highest resolution of any of the leading grand format billboard printers. Our transit production is 720 dpi up to 1200 dpi.
  • We use the finest automotive-grade pigments in our inks so they resist fading.
  • Our substrates exceed industry standards.
  • Our digital workflows and color management processes ensure that your designs are reproduced accurately and consistently.
  • We satisfy some of the largest brands and most demanding customers in the industry.

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We welcome your comments. Please let us know your suggestions for our next newsletter.

Ad Council logo

Circle Graphics is proud to work with the Ad Council on their Outdoor PSA initiatives.

Your inventory should never be empty. Please help support these important causes by running this public service creative whenever possible.

Free to order at PSA Central on AdCouncil.org, or by calling 1-800-933-7727.
New Products Coming Soon

Innovation: the Ability to See Change as an Opportunity – Not as a Threat

Coming Soon: Light-Weight Recyclable Flex & Glue-Free Posters

Coming soon new innovative billboard products.Circle Graphics is in the very final stages of development of a 100% recyclable, lightweight, non-PVC, flexible-face product called Eco-Flexx.

Additionally, Circle Graphics has been working with outdoor companies for well over a year to develop a poster system that addresses the quality concerns with paper posters and allows for very efficient "dry posting" of a one-piece insert. The Eco-Poster from Circle Graphics tensions into a poster face without glue or other adhesive.

Both of these innovative products will be described in more detail in a newsletter to be released in the coming weeks. For now, please kindly review some recent positive press on both these products from recent industry magazine features.

February 2007 Sign of the Times – 2/8/2007

Complete article: Outdoor Takes an Eco-Friendly Route – Outdoor advertising companies are commissioning vendors to develop products that help protect the environment.
PDF Format File Read the full article from Sign of the Times.

February 2007 Outdoor Advertising Association of America: Outdoor Outlook – 2/5/2007 Outdoor Takes an Eco-Friendly Route. Article describes new "non-vinyl" substrates and the One Piece Paste Free poster system. This article is excerpted from Stephan Freita's article of the same title appearing in the February 2007 issue of Sign of the Times.
PDF Format File Read the full article from Outdoor Outlook.

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Direct Phone Access

Dial Us Direct

Don't worry, you'll never get an automated voice mail attendant during normal business hours at Circle Graphics. We believe in world-class, personalized service, and that starts with a pleasant "live" voice when you call in to speak with us.

However, many of our customers have asked if they could have a direct line to their Account Manager. We recently added this direct dial feature and you can chose to call direct to your account manager or to our general office line. Please see the list of direct dial numbers by Account Manager below.

Circle Graphics Phone Directory Listing Online

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Meet the Circle Team

Meet the Circle Team

The Circle Graphics Team

Back Row: Hank Ridless, Kevin Ward, Gina Verssen, Deb Bain, Heather Curtis, Kristin Greagor, Shannon Newton, Kim Greathouse, Steve Stanton, Rod Rackley.

Front Row: Michelle Fuque, Andrea Dale, Kristie Allbritten, Jennifer Stanton, Dawn Sprecher, Ali Henry, Becky Cox.

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Featured Account Manager

Account Manager Spotlight: Heather Curtis

Meet our featured Account Manager, Heather Curtis. She's one of the Winners that make Circle Graphics' personalized services the best in the industry.

What do you enjoy most about being an Account Manager?

IHeather Curtis as a child, with attitude! really like the opportunity to build of personal relationships with my clients; people who unfortunately, I will probably never meet face to face.(though I have met a few) The amazing thing is that these one-on-one relationships become incredibly close. My clients and I share photographs of their loved ones, their travels, pets and more. Among a few of my clients, we've developed such great relationships, that over the weekend, I look forward to talking to them on Monday and sharing our stories. I know that I have friends all over the nation!

What is the Circle philosophy on customer service in your opinion?

We are working hard to be the best for our customers by offering them incredible prices, consistent quality and the very best customer service they will ever find.

Can you tell us something else about you that your customers might find interesting?

I enjoy the freedom of motorcycling. I ride a Honda VTX 1800 Cruiser. My bike is called "Trinity". That's because I believe that good things always come in threes, well at least for me. The farthest point that I have ever driven "Trinity" to was to Pawnee Buttes, here in Colorado. That was a little scary as I did not realize that there wouldn't be any gas stations there! It is a pretty isolated place. I ended up meeting a local man, who had a gas storage tank on his property and I bought some gas from him, so I could get home. Amazing how the universe provides.

For pets, I have a cat named Fluffy who is a Flame Point Himalayan. She's not pure bred and so she doesn't have the squashed nose. She is my best little buddy, and at 16, she's slowing down a bit.

What food do I like? Well, all food is fair game with me except I despise Bell Peppers. Green, red, yellow, it's just heartburn waiting to happen.

What is Your Background? Previous to Circle I was a darkroom tech and then a digital imager for a newspaper in Naples, Florida. I worked there for 8 years and then relocated to Boulder and moved into management at the Daily Camera eventually becoming the Night Production Manager for 2 1/2 of my 11 year newspaper career. An incredible learning experience overall.

My education was in photography, which I still practice as a professional photographer on the side. In fact, a gallery in Cape Cod, Massachusetts just bought some of my small framed images I shot while on vacation there last year. I'm still using film. I haven't gone completely digital yet.

I love living in Colorado. It is absolutely the most gorgeous place that I have ever lived. I hope to build a home here soon, as I plan on staying with Circle Graphics for many years to come.

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FAQ Section

Frequently Asked Question (FAQ) Time

Frequently Asked QuestionsCan Circle print on seamless vinyl?
Absolutely. Circle prints up to 16.4 feet in width on seamless material. Make sure to specify your desire for seamless material at the time of your next order. There is a small additional charge for seamless material. Check your pricing plan or ask your Account Manager.

What is your standard print resolution?
Our standard print resolution for billboards is 330 dpi. As such, all of our posters and billboard flex have sharp, crisp, and consistent images. Our transit production department produces graphics at an even higher resolution – between 720 and 1200 dpi depending on the application.

What transit products do you print?
We print most transit products (bus displays, shelters, subways, taxi tops, and benches). We bring the same terrific value to transit that we provide for your billboard production. Ask your Account Manager for details.

Do you print the new plastic louvers for Tri-Visions?
Yes! Circle Graphics now produces plastic louvers for Rotopanel, Action Graphix, and Prismaflex tri-vision units. We have invested heavily in cutting equipment and finishing equipment to provide this important product. Ask your Account Manager for details and pricing.

What is your turnaround time?
We can get your big project out... fast! Our turn time for posters is three days and flex and transit is four days. However, if your important project needs to be out quicker than this, simply let your Account Manager know about the urgency, and we will do everything we can to expedite your order... at no additional charge, EVER!

My online tracking report shows my job in postpress. Why can't I get it shipped sooner?
We get this question occasionally because we are completely transparent when it comes to the status of your job (which you can see in "real time" via My Circle). The answer to this question lies in the automated nature of our workflow. Printing is an important step, but not nearly the final one when it comes to your product. After your paper poster is printed, the large rolls of digital media are fed through automated cutting and folding equipment and then pass through a series of quality control steps where they are collated and verified. This makes it difficult to retrieve a print job that may be printed, but resides "buried" in the middle of an enormous roll of other digital prints. To expedite at this point, we would need to process the entire roll which might well affect our promised delivery to other customers. On an expedited order, it is always best to indicate a "rush" on the front end as we process these jobs together through the factory.

What is a color profile?
A color profile is a special file that contains the characteristics of a specific ink, paper, and printer. To manage color consistently from output device to output device, we use color profiles as the "set of instructions" for the printer on how ink behaves on different media being printed. For example, the color builds that are used to generate a red on your desktop printer will not look the same on every (maybe not any!) other printing device. So when that file is printed on an inkjet printer, a new color profile is applied to the file and the values are adjusted to emulate a similar look.

It is important to note that not all printing environments have the same color gamut. The substrate being printed may be more porous and the ink may soak into it giving it a duller look as compared to another substrate. A good example of this would be your Sunday newspaper. The classifieds are typically printed on lower grade newsprint than the inserted ads that have a coating which allows for a larger color gamut (because the ink do not penetrate the media as much).

Profiles are the great equalizer and every excellent large format printer is an expert at creating and maintaining these profiles as new substrates and ink combinations are introduced. Circle Graphics maintains hundreds of color profiles for our many output devices. We are experts at color management, and your image is in good hands when you send it to us for reproduction.

How can your hard copy proofs be color accurate when they are being printed on a different printer than the actual billboards?
We achieve color accurate prints by using excellent color management tools and processes. Our proof printers have been profiled to match as close as possible to our final output devices. With that said, there are some limitations primarily due to the variety of different medias. Backlit substrates and Vinyl Mesh are two examples that tend to look a bit brighter than a hard copy proof due to the fact that light will either be passing through it or a light source will eliminate it once it is installed in the field.

What can I do to help speed production and receipt of my job?
Orders entered via our website (My Circle) immediately become part of our digital work flow and are processed very quickly. Naturally, orders received via fax must be manually entered and take a bit longer. If you have not had a walk-thru of My Circle (for both ordering and order tracking) please ask your Account Manager to provide information on this helpful tool.

Additionally, our website (http://www.CircleGraphicsOnline.com/products/index.asp) recommends the best way to build your file and the proper template to use. You can get your proof quicker and likely speed your production if you supply your artwork to us in a pre-approved format.

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