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Clear Channel Outdoor Agrees to Use
100% Recyclable Eco-Flexx 2.0 on All
Circle Graphics
Production
Earlier
this week, Clear Channel Outdoor made a ground-breaking announcement
that all of their future billboard orders placed with Circle will be
printed on lightweight, recyclable PE-based material.
This
is made more significant by the fact that Circle Graphics produces over
90% of all Clear Channel Outdoor's domestic billboard production under
a long-term outsource partnership.
Following
is Clear Channel's official press release:
Clear Channel Outdoor Bulletins Go Green
with Eco-Flexx 2.0
Agreement
with Circle Graphics Expands Use of 100% Recyclable Material
to Encompass All Standard Size Bulletin Billboards
Phoenix,
AZ -- November 30, 2010 -- Expanding
its commitment to environmental responsibility, Clear Channel Outdoor
Holdings, Inc. (NYSE: CCO) today announced that all orders for standard
size bulletin billboards it places with Circle Graphics, the world's
largest producer of large-format digital graphics, will be produced on
Eco-Flexx 2.0 recyclable polyethylene (PE) material, the most
commonly-recycled plastic in the world.
This
agreement builds upon Clear Channel Outdoor's commitment to converting
its entire inventory of bulletins and posters to accommodate recyclable
material. Clear Channel Outdoor currently recycles 100,000 pounds of PE
per month through its ECO-Poster program, and this commitment will
increase that number by 30 percent to an astonishing 1.5 million pounds
per year.
"We're
proud to be the first major out-of-home company to promote sustainable,
recyclable PE production for both our posters and bulletins. This
development represents an important step forward for our company and
the overall outdoor advertising industry," said Ron Cooper, CEO of
Clear Channel Outdoor Americas.
Circle
Graphics' Eco-Flexx 2.0 is the revolutionary, environmentally friendly
alternative to polyvinyl chloride (PVC) billboards. Billboards printed
on this lightweight material install wrinkle-free, are easier on
operations crews to install and transport, and are recycled at the end
of each ad campaign.
"We're
grateful to Clear Channel Outdoor for their unwavering commitment and
support to develop a truly recyclable billboard production option. As a
result of Clear Channel's efforts, outdoor advertisers can now ensure
billboards will be appropriately recycled rather than deposited in
landfills," said Hank Ridless, President/CEO, Circle Graphics.
Over
the past several years, Clear Channel Outdoor has worked to convert its
poster inventory to single sheet ECO-Posters, which are also made with PE
material. As part of the ECO-Poster program, the Company recycles
nearly 100 percent of ECO-Poster materials upon completion of poster
campaigns.
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