Circle Graphics

Press Release
June 2, 2010

Is Your Billboard Campaign as Green as It Could Be?

Each year, the outdoor advertising industry uses approximately 250 million square feet of polyvinyl chloride (PVC or vinyl) or "vinyl" billboard flex, a material that is difficult to recycle after its primary use. Meanwhile, many leading companies have committed to reducing or eliminating their use of PVC materials when viable alternatives exist.

"Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) from Apple products by the end of 2008. I'm proud to report that all of Apple's new product designs are on track to meet our 2008 year-end goal." - Steve Jobs, October 2008

Your friends at Circle Graphics hope you will tune in to watch the following CNN special tonight:

Don't forget to tune into tonight's CNN special
"Toxic Towns" - Wednesday, June 2nd at 8pm EST / PST
This hour-long special will investigate the environmental health and justice problems plaguing the community of Mossville, Louisiana, the PVC manufacturing capital of America.

Here's what you can do tonight at 8pm :
- Have your friends over to watch the show.
- Print out some fact sheets on PVC to distribute.
- Check out our blog post, and share with your friends on Facebook and Twitter.
- Start a PVC-Free Schools Campaign!
- Tune in tonight!

Watch Dr. Sanjay Gupta's "Toxic Towns" on CNN at 8pm EST / PST and stand in solidarity with the community of Mossville, and all communities impacted by the PVC chemical industry.

I'll be there watching, will you?

Best,
Mike Schade
PVC Campaign Coordinator
Center for Health, Environment & Justice (CHEJ)

Please keep in mind, there is an environmentally responsible option for billboard printing!

PVC billboard flex is typically made of a polyester fiber core and PVC surface. The PVC (resin and plasticizer) contributes about 80% of the weight of the product. Eco-Flexx™ was designed as a lighter, ecologically superior alternative to PVC for billboard printing needs. The benefits are clear and compelling.

See for yourself:

The carbon footprint of an Eco-Flexx™ billboard is 60% less than a standard 12 oz PVC flex billboard.

Eco-Flexx™ is a Totally Chlorine Free (TCF) product. There is no chlorine in Eco-Flexx™ and no chlorine is used in making Eco-Flexx™. In contrast, the production of PVC is the largest single use of chlorine, and PVC is almost 57% chlorine (by weight).

Eco-Flexx™ is made from 100% recyclable polyethylene (PE) plastic and is easily recycled. PVC flex, more often than not, ends up in landfills.

Many environmental organizations recommend PE plastic as an excellent alternative to PVC.

Eco-Flexx™ is extremely strong but very light. A typical Eco-Flexx™ billboard weighs 20-pounds compared to 75-pounds for a typical 12 oz PVC-flex billboard.

Eco-Flexx™ billboards look spectacular and are produced with a seamless print surface up to 15-feet wide. Eco-Flexx™ billboards are available at the same cost as PVC flex billboards so there's no increased expense to make the switch.

Eco-Flexx™ is endorsed by and being used significantly by the leading outdoor advertising companies and many leading national advertisers and agencies.

This information and more on www.ecoflexx.com or www.circlegraphicsonline.com.

Call us at 1-800-For-Circle (1-800-367-2472)