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The Winner's Circle

2nd Quarter, 2011

Capture More Attention with Bulletin Extensions

 

 

 

 

 

The bulletin format is unique in many ways with its massive size and "can't miss" presence along high-traffic roadways across America.

 

But do you know what really makes the bulletin format stand out from all the others?  The reason is because of the format's unique ability to use extensions and embellishments so that creative executions can be installed beyond the traditional boundary box of the ad space.  This allows your brand to create more memorable impressions that stand out from from the others.

 

Circle Graphics does a tremendous job printing your bulletin production and this "extends" to the terrific job we do on bulletins with extensions.   Also worth noting, we can print extensions on our new lightweight, recyclable PE bulletin material (Eco-Flexx).

 

Think outside the box!  Use extensions and embellishments for your next bulletin creative.

 

To get your creative juices flowing, below are several terrific artwork examples from some recent campaigns we printed that utilize extensions for bulletins.

 

   Orkin Install Orkin with embellishments      

 

 Moonfish with extensions   In n Out Burger with extensions

 

The images below demonstrate how the extensions are created in reference to the actual size of the bulletin or outdoor structure (denoted by the green/pink outline).

 

 

Blue Bunny with Extensions

Camper with extensionsKings BBAll front with extensions 
Kings BBall backs with extensions

 

 

Gain more exposure with eye-catching CREATIVE and the CREATIVE use of extensions.

  

 Famous Daves with ExtensionsHard Rock Casino with ExtensionsMMS with extensionsPhoenix Zoo with extensionsSeaworld Halloween with extensionsSeaworld Winter with extensions

Steak n Shake with extensions

 

 

Remember (if you are a non-billboard company customer) ask your local billboard company about using extensions on your next campaign!

 

 

Tips and Tricks from Prepress

 

 

At Circle, our job is to make your artwork look amazing on a billboard, the side of a building or even a boat!  Wherever your need for grand format printing takes you, we want to be your production partner...not just your vendor.

 

Our Prepress Department works diligently to make sure the artwork you submit makes it to the production floor flawlessly.  We often receive questions about building art files and uploading art to Circle Graphics.  Here are some Tips and Tricks to make this a seamless process.

 

We want you to use the platform that is most convenient for your projects, however, for the fastest turn time, we highly recommend using Adobe Photoshop, specifically our pre-built templates found by clicking here:  Circle Graphics Templates

 

Why should I use Circle templates whenever they are available?

If you create your design using the correct Circle-supplied template on our website, you will realize several important benefits and ensure that we produce your design in the fastest and most accurate manner possible.  Here are some of the benefits of using our templates:

  • Each template is set up for optimal output. The resolutions for each template are already optimized for the specific size and will produce optimal output when enlarged.
  • Each template will be the correct size, if you use the correct template for your desired product.
  • Each template has the proper color profile already applied. 
  • Each template is already saved with LZW compression

Photoshop templates not for you?  

Below is a list of accepted file types (in preferred order) for speed of processing -

  

·  Adobe Photoshop (Mac or PC)

·  Adobe Illustrator (Mac or PC)

·  Adobe InDesign (Mac or PC)

·  Quark (Mac or PC)

·  Corel Draw (PC only) 

    

How to upload your art:

  • Use the upload link at the conclusion of your online order.
  • Use the upload link on the Order Confirmation email you will receive after placing your online order
  • Upload your artwork using the Click Here To Upload Art link on our website

·         Email your artwork to your Account Manager or to art@circlegraphicsonline.com

·         Overnight or mail your artwork to:
 Circle Graphics, attn: Order Entry Dept.
120 Ninth Avenue, Longmont, CO  80501

·         Provide your Account Manager with instructions on retrieving your artwork from your FTP, yousendit.com, fetch.com or anything else you can think of - just let us know how we can help you.

Still have questions?  Please visit the F.A.Q. section of our website by clicking here:  Circle Graphics F.A.Q. on Artwork

Five Minutes With...BROCK BORMAN

 

 

Brock Borman Interview
What is your title?    

Sr. Color Tech. & Agency Support/Special Forces

 

  

  

How long have you worked at Circle Graphics?
 
Approximately 9 Years.

 

Describe a typical day, if there is one, for a Prepress Tech such as yourself?
I feel fortunate to have a position at Circle that necessitates wearing several hats to help our clients as well as work on different projects for people/departments within our company. On any given day I may be asked to design CG promotional pieces that help our salespeople get the attention of prospective clients, spend time face-to-face with a client viewing, discussing and manipulating their digital files to get the most accurate prints across all substrates, create the look for our booth at the next trade show, receive and expedite the latest Wendy's campaign for print, fulfill requests for any odd-sized boards that need to be assembled on our end, create internal signage, or join my fellow prepress techs in processing and getting the regular flow of art to the print floor.

 

What's the biggest project you've ever been a part of?

The McDonald's campaign in the Spring is typically our largest campaign with posters shipping to virtually every billboard company in the US.  From a technical aspect, Disney's amazing new movie release campaigns can be a huge digital undertaking. For Disney, we can have up to half a dozen techs working at a feverish pace to get very complex digital files exported, color-corrected and out to print with extremely short deadlines.

 
What does Circle's philosophy mean to you, and what do you bring to your position to ensure CG remains the industry leader in this area?

I've always viewed Circle Graphics as a customer-centric, leading innovator in large-format digital printing.  We came out of the gates a decade ago with better ideas on how things could be printed and have tirelessly continued evolving ever since. Those who know our turnaround time and have taken a tour of the plant are blown away by what CG can do.  My part in this has been to deliver fast, reliable solutions to all the art-related requests thrown at me during my tenure at Circle. Being a part of Circle since its first year has given me a large library of experiences and thus the ability to comfortably handle many of the vast and ever-growing departmental obligations. However, I thrive on assignments that can't be systematically solved and require some out-of-the- box, creative effort.  It's gratifying when people come to me for assistance because they know I will give them a product or solution they can't necessarily get just anywhere. 

 

What's your favorite part of the job?

Taking the ordinary and making it extraordinary.  The main thrust of what CG does every day is get client files quickly to print, but those times when it requires a little more TLC or creativity are like a hall pass from class.  There's an art director in a lot of us in the prepress department and I think we all look forward to those rare  

occasions when the coach puts us in to create something from scratch. 

 

What do you do outside of work for fun?

 

I've played racket sports all my life.  Tennis paid for my education and I still enjoy teaching during the warm months.  Colorado has so many opportunities for fun in every season.  On any given weekend you might find me hiking, snowboarding, dancing at the summer music festivals, sharing cheese and wine at an outdoor cinema, at a Rockies game, playing pool, in a pool, getting peaches at the farmer's market, taking a dance lesson, etc. etc.  Where you won't find me is in a rut.

 

Friends of Circle Graphics -- Help Support the Ad Council

 

 

Ad Council

Circle Graphics is proud to work with the Ad Council on their Outdoor PSA initiatives.


Your inventory should never be empty. Please help support these important causes by running this public service creative whenever possible.

 

Order at PSA CENTRAL at AdCouncil.org, or by calling 1-800-933-7727.

 

 

 

 

 

 

 

 

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